By Annie Aggarwal
Photography: Tejas Shah; courtesy the
designers
Read Time: 2 mins
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Manoj Patel Design Studio translates the
art of selling into a cost-effective and sustainable, flexi-display system for
an art gallery in Vadodara…
Designer Manoj Patel’s recently designed
Aris Art Gallery, located in Vadodara, Gujarat, gives entrepreneurs and sellers
an exclusive 480 sq. ft. of exhibition space to elegantly display their
creations and products. A dull rectilinear space is transformed into a vibrant
and lively setting, apt for displays and exhibits, using low-cost techniques
and local skills.
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The gallery offers possibilities of
versatile and ever-changing spatial configurations to accommodate the
requirements of the exhibitors, offering each a unique ambience and aura. The
employment of especially designed and fabricated movable racks ensures a smooth
transition of the positive, negative, circulatory and artistic space, as the
racks can be arranged linearly, in an angular fashion or consecutively to house
the designers’ products.
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Inspired by moving displays such as lorries
and rickshaw vendors, three types of racks – a 2’ x 4’ with castor wheels, a 4’
x 6’ and a 6’ x 6’ with bicycle wheels, and each with flexible sliding flaps,
efficiently accommodates the display. Furthermore, corners have been carved out
with local, customary methods to create fixed displays. From wooden frames and
mesh for display on walls, to bright-coloured storage boxes out of re-furbished
and re-used scrap stainless steel trunks, and dangling artifacts from the
ceiling, the space offers a multitude of display opportunities; while 3600
rotating suspended LED track lights enhance the display, providing focused and
ambient lighting.
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The entire setting comes alive with a
melody of colours. Right from the bright cyan front door, embellished with an
abstract ‘Toran’, and which offers a glimpse within, one steps into a colourful
space, subtle yet striking. The ceiling features a barcode of pastel shades,
contrasted against black and a pine wood grid, which covers the light points,
offering the space a spirited feel. The south and west glass facades adorn
vivid, brightly coloured vertical awnings to relieve heat gain and reduce the
need of artificial cooling.
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The multiuse and sustainable gallery
provides an expressive space to exhibitors for the display and sale of trending
products, while offering a pleasant experience to the visitors.
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