Tuesday, June 6, 2017

Creative Conveniences

By Annie Aggarwal
Photography: Sanjiv Sutar & Tanay Kumar; courtesy FIDS
Read Time: 2 mins 
"fractal ink design studio mumbai indiaartndesign"
Priyanka Agrawal & Tanay Kumar of Fractak Ink Design Studio

A playground of colours and intriguing spaces inspires enthusiasm, keeping with Fractal Ink Design Studio’s core values and culture… 

'Creating digital experiences using human-centric philosophies’, Mumbai-based Fractal Ink Design Studio is a pulsating open-plan office buzzing with vibrancy and camaraderie. 

"discussion room fractal ink design studio indiaartndesign"
"experience centre fractal ink design studio indiaartndesign"
"experience lab fractal ink design studio indiaartndesign"

Just when you ask yourself, whether they work at all, you see people in a serious brainstorming session at a glass enclosure marked ‘think tank’ or pouring over sophisticated technology at the ‘Xperience centre’ that reiterates the firm’s vision of innovation, showcasing their latest developments in the digital realm.
"reception fractal ink design studio indiaartndesign"

A big ’hello’ of 3D letters in warm hues greets you right at the entrance and a sense of labyrinthine openness sets you across various zones, asymmetrical, each with a distinct character, offering multi-dimensional views, demarcated by subtle variations underfoot. The largely carpeted flooring mitigates noise and stands in for essential zoning, keeping conventional vertical partitions completely out of the picture. 

"break out area fractal ink design studio indiaartndesign"

Refurbished from a rather mundane commercial property into a milieu of warmth and energy, the disadvantages of a hexagonal fit-out with several columns are skilfully overcome with a strategic layout that retains the abundant natural light streaming in from all sides. Artificial lighting gives each space its individual character and visually lightens the numerous columns, making them appear floating rather than bulky.
"colourful cubicles fractal ink design studio indiaartndesign"

Interspersed with bright, colourful pods, finished in Duco paint, enclosed meeting spaces offer a visual break from the otherwise unabridged space. An alternative to conventional workstations, the workspace is weaved with informal hangout spaces to encourage interaction, blurring the lines between play and work.
"mini golf course fractal ink design studio indiaartndesign"
"lounge seating fractal ink design studio indiaartndesign"
"cafeteria fractal ink design studio indiaartndesign"

Despite this, the homely atmosphere is fed by a plethora of break-out spaces -  a vibrant café with colourful chairs; a 3-hole practice golf course and a basketball ring; a huge two-step stage, where one can stretch, when lazy or gather around for an open house or workshop... Interesting activities are carved out of minimal spaces, like the library along a passage. Lined with low height cushions the passage turns into a space to enjoy a good book with feet folded up.
"fractal ink design studio indiaartndesign"

The entire space is unified by bold, colourful graphics and typography with quirk balancing the décor in the form of a bicycle mounted on a wall showcasing the design process, inspirational quotes on walls and ceiling, while bold alphabets and numbers identify spaces.

Unrestricted, flexible and warm, the ambience and vibe goes beyond that of an office transforming it into a space full of vibrant energy and comfort - a home for its employees.  

Fact File:
Interior design Concept: Priyanka Agrawal and Tanay Kumar
Implementation Architect: Shashikala Chander
Contractor: Sharukh
Area: 8000 sq. ft.
Location: Mumbai

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