By Divya Chand
Photography:
Courtesy DCA Architects
Read Time: 2 mins
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DCA Architects culls
out a luxurious retail experience with their design of Anand Jewels in
Indore...
Larger-than-life
formats have a distinctive impact on retail design. The bigger-brighter-more
glamourous looks grab eyeballs faster than the others. The vocabulary such
environments emote touches a chord within even the random shopper, piquing his
interest in at least exploring, what the store has to offer!
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Playing on similar
sentiments and the luxury of space, DCA Architects move away from a conventional
material palette to design an upscale, vast 4000 sq. ft. store standing loftily
in the heart of the city. With a ground-plus-one building dedicated to its new
independent brand, the main design intention of the project emphasises on the
products, with a focus on attracting diverse clientele.
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Rather than abide
by traditional Indian motifs, the language of the building is a subtle
classical style, appealing to the aspirations of the shoppers. The robust stone
façade, Corinthian column heads, grand arched entry and geometric Italian
flooring are corresponding features.
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Instead of conventionally providing an
area for printed billboards, the façade of one complete floor stands dedicated
to a huge LED screen displaying branding, promotions and offers for prospective
customers. As one enters into a double-height lobby, space dedicated to a
temple initiates the auspicious jewellery buying ritual, while a huge,
intricate chandelier provides formal appeal alongside some carefully designed
accent lighting.
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Working with a low height and the many
columns that existed in the old inherited structure, the architects use the
columns to ingeniously demarcate jewellery shopping zones and introduce some
noteworthy features like a glass room displaying mannequins showcasing exquisite
jewellery samples. The display layout transitions and progresses along and
transitions with the luxury quotient of the product line, with the exquisite
wedding range relegated more privately on the upper floor.
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Curated chairs, luxurious sofas, glossy
stone and mirrors, gold-leafed ceiling... add the quintessential element of opulence and indulgence
that the lavish pursuit of jewellery shopping mandates, offering customers a
fulfilling experience of luxury, made possible by subtle yet careful design
decisions.
Client: Anand
Jewels
Design
Lead: Rahul Bansal
Design
Team: Rahul Bansal, Amit Aurora, Anupama Kumar
Area:
4000 sqft
Location:
Indore
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