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Monday, December 22, 2014

Earthy tones – why does the human psyche react to them naturally…

IAnD Exclusive

By Chirag Sharma
Photography: Courtesy World Wide Web
 
India Art n Design features Earthy Colours & Human Psyche
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Have you ever wondered why the human psyche reacts to and is most comfortable in an earthy environment? IAnD finds out... 


Certain combinations or families of colour are instinctively accepted by the eye, subconsciously catering to a balance of our overall beings. Earthy colours come under one such family… 

India Art n Design features Earthy Colours & Human Psyche
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Solidity’, ‘Warmth’ and ‘Comfort’ are the tenets of earthy colours. Defined in terms of light, surface and texture, the brown hue (comprising the primary colours of red, blue and yellow) is earthy and practical; its approachability aiding in putting people at ease almost instantaneously.

India Art n Design features Earthy Colours & Human Psyche
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Says colour psychologist Angela Wright, “Scientifically, colour is the principal cue to composition - i.e. the first thing we register when assessing anything - and a powerful communication tool; therefore it is arguably the most critical element of design”.
 
India Art n Design features Earthy Colours & Human Psyche
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The characteristics of brown and its tonal variations are warm and friendly, traditional, solid, substantial, reliable, earthy, environmentally aware. Hence, a natural ease and acceptance of anything in the varying hues of earthy colours - from the wooden railing, to a chair, a cabinet or even a brown wall or flooring are comfortably and safely accepted rather than the brighter hues of an individual colour from the same composition. However, when used inappropriately, earthy tones can convey heavy, old-fashioned, boring predictability and bossiness.

India Art n Design features Earthy Colours & Human Psyche
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India Art n Design features Earthy Colours & Human Psyche
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The earthy depths of terracotta, pale skin tones, polished and tarnished wood, dark chocolate, rust, donkey brown, murky waters, toffee, honey tan, sand castle, gleaming antique gold, shadows of khaki, pale biscuit, moss green, tawny hide, mountain grass… conjure myriad images that are alternately calming and stimulating but at the same time, easygoing on the human psyche.

India Art n Design features Earthy Colours & Human Psyche
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India Art n Design features Earthy Colours & Human Psyche
.

There is no such thing as a good colour or a bad colour - only appropriate and inappropriate colour schemes. And the most effective colour schemes are those that contain a balance of wavelengths. Every colour - without exception - has potentially positive or negative properties inherent in it. Which of those are communicated depends entirely on how they are used. And as scientifically proven, the key to successful use of colour lies in following, rather than defying, the natural order.  

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