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Friday, July 25, 2014

HT Media Office - Zestful Interiors

By Marina Correa
Photography: Courtesy the architect

HT Media Mumbai office in Lower Parel designed by Ar. Narayan
.

Architect Narayan & Associates’ deft handling of space, flamboyant use of corporate colours and hierarchical allocation through design infuses vibrancy into the HT Media office at Lower Parel, Mumbai… 

The opportunity came in the form of approx.13 ft. ceiling height, awesome views of the city and an enviable location, while the challenge was to creatively design the interiors fit for a media company.

HT Media Mumbai office in Lower Parel designed by Ar. Narayan
.

Working with a large area of 35,000 sq ft, the architect first sectionalized the functions - administrative and editorial; next he introduced hierarchical allocation with senior executives placed at the periphery and the staff pool in the centre.  This tried and tested design tenet, which has every alternative cubicle opening into the central core ensures ample daylighting and addresses the need for open spaces.

HT Media Mumbai office in Lower Parel designed by Ar. Narayan
.

HT Media Mumbai office in Lower Parel designed by Ar. Narayan
.

The brand and sub-brand’s corporate colours viz. yellow, orange and purple animate the space, establishing a sense of belongingness. Potted planters add a touch of green while a large green replica of a hockey field with a hockey stick across it that reads ‘Let’s make history’, underlining the motivational ethos of the media company.

HT Media Mumbai office in Lower Parel designed by Ar. Narayan
.

Space is skillfully magnified through rustic-looking vitrified tiles and wooden flooring juxtaposed against lighter-hued veneered furniture; see-through wooden partitions and reflective surfaces in the lift-lobby area, etc. Negative spaces are well defined, creating an illusion of spaciousness.

HT Media Mumbai office in Lower Parel designed by Ar. Narayan
.

HT Media Mumbai office in Lower Parel designed by Ar. Narayan
.

The overall design is more overt with major onus on the variegated ceiling design: plain gypsum with textured design in the reception; frisbee-like colourful plates and circular light pendants in the cabins and recreational rooms while an open ceiling characterizes the workstation area further accentuating the spatial volume.

HT Media Mumbai office in Lower Parel designed by Ar. Narayan
.

Defining pleasantness and cheer, the entire project evokes a diligence through details. 

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