Saturday, April 22, 2017

A synergy of Indian design!

IAnD Exclusive

By Annie Aggarwal
Photography: Courtesy Ar. Sanjay Puri
Read Time: 3 mins 
"Dialogues 2017 Sanjay Puri indiaartndesign"
Designers/Architects at the Rambagh Palace, Jaipur for Dialogues 2017

Curated by Ar. Sanjay Puri, Dialogues is an annual event that brings together the design fraternity from all over the country, on a common mission – progress!

The third edition of Dialogues was held last month, in March at the royal Rambagh palace in Jaipur in a customary celebration of different ideologies in the form of signature products, specifically chairs; the venture aptly named SPADE (Signature Product Design at Dialogues Events).

To better understand the conception and intent of the event curated by a designer for designers, IAnD talked to Ar. Sanjay Puri. Excerpts from the conversation:

IAnD: What inspired the idea behind Dialogues?
SP: There is a large untapped pool of talent amongst Indian designers. There is also a disconnect in knowledge about the products and technologies available to designers across India. Dialogues is a platform to create synergies across these needs. To allow interaction and create awareness of different aspects of design, the profession and product knowledge.
"Group Picture Dialogues 2017 20 x 20 Jaipur indiaartndesign"

IAnD: How does the event accomplish this synergy?
SP: Pan India 40 designers are invited to participate. 20 give brief presentations of their work, while other 20 design a product, which is manufactured before the event and unveiled at the opening.
Product companies participate from different verticals viz., flooring, sanitary ware, furniture, lighting, art installations, steel products and more.
Dialogues facilitates talks on social issues facing the design industry as well as one-to-one meetings between designers and product companies. Fields of architecture, art, social issues, jewelry design and product design get platforms to initiate and engage.
"Ar Premnath Ar CS Raghuram Signature SPADE Dialogues 2017 indiaartndesign"
“Ar Smaran Mallesh Ar Rajiv Parekh Dialogues 2017 indiaartndesign”

"SPADE signature chairs Dialogues 2017 indiaartndesign"
Signature Chairs

IAnD: What is the importance of signature products? What led to this event being centered on chairs?
SP: Each event will focus on a different product. Future events will have signature lights, tiles, floor finishes and more. These products will be available for purchase. The events will create a range of Indian designer products increasing options for discerning customers and companies, providing an alternative to products being currently sourced from various parts of the world.
The chair was chosen as it is one of the most used elements in all projects and common among commercial, residential, hospitality and institutional projects.
"Art talk Gaurav Bhatia Sotheby Dailogues 2017 Jaipur indiaartndesign"
Art Talk by Sotheby's Gaurav Bhatia
"Innovative Product meetings Dialogues 2017 Taj Rambagh Palace indiaartndesign"
One-to-one meetings between designers and product companies
"Presentations by Architects 2 Dialogues 2017 Jaipur indiaartndesign"
An architect making his presentation

IAnD: How does an event like Dialogues benefit the design industry?
SP: The initiative (SPADE) makes a designer focus on a product and the smaller details. The exposure to other signature pieces too increases this awareness. 
Each event has a different mix of designers, making it varied and interesting.  Limiting the number of participants gives scope to focus on all aspects of design.
"Bling night dialogues 2017 Sanjay Puri indiaartndesign"
Bling Night!

"After Party Mood dialogues 2017 Sanjay Puri indiaartndesign"
After Party!

Does an event of this ilk, then envisage a sea-change in expected attitudes to designer products in the building industry? Whilst fashion design has found its place amongst the Indian diaspora eons ago, the building industry is yet to achieve its due. So, an event to create design awareness at various levels sure holds a promise. With Ar. Sanjay Puri saying that there is plenty in the offing, do we await some serious design transitions?

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