Compiled by Team IAnD
Photography: Courtesy PDF 2016
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| Pune Design Festival through the years 2006-2016 |
The recently-concluded
tenth edition of Pune Design Festival saw a dynamic and rarified cerebral meet
that attempted a self-effacing look at decoding the exponential power of design
in the current scenario with a purposeful peep into the near future…
From stalwarts in the field
to the most ordinary tutor, people have decoded ‘design’ multiple times and
multifariously. It is established that design has the power to transform the
world. But what is left unexplored
is a concrete, consolidated mapping of this power.
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| Pune Design Festival through the years 2006-2016 |
With the Pune Design
Festival repeatedly exploring this realm under the aegis of the Association of
Designers of India (ADI), their annual meets of the last decade have faceted
design, nuanced its overlapping layers, forged the designer-society connect and
continue to evoke design thinking at the core of everything consumable.
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| Micky McManus - Founder of Maya Design presented ‘Curiosity + Empathy = Mindful design’ |
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| The absolutely engrossed audience |
Over the last nine
editions, Pune Design Festival has been a host to renowned national and
international personalities, where powerful design stories have inspired and
spearheaded constructive critique; where minds have met and coalesced over
design narratives that have transformed into practicable solutions and viable
diktats.
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| Design Activist Uday Dandavate |
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| Pratap Bose - Design Head, Tata Motors |
The current session had a
powerhouse opening address by political columnist and design activist, Uday Dandavate, who strongly advocated breaking free of design clichés and
looking towards a synthesis, where different aspirations and needs can converge
on the fulcrum of a good design. From being people-centric to empowering design
with an empathetic approach, the impact of design was deliberated upon in
business, education, communication and strategic industry growth.
Speaking
of mindsets and roadblocks that oft hamper the holistic approach that is
perennially the need of the hour, Asia
Game Changer 2015 Awardee Kiran Bir Sethi, the force behind ‘Design for Change’
opined that a healthy mindset
should be inculcated right from childhood, as part of a wholesome upbringing,
tunnelling a vision by which one can expect to see the blooming of an empowered
generation.
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| The intriguing and exciting Battle of Projects had 20 students awarded for good design |
Interactive lectures,
workshops and insights by designers, design thinkers and evangelists from
diverse domains had the audience glued to their seats with thought-provoking knowledge-sharing by the likes of E Phani and Sanath PC, who have worked on the visual effects of
movies like Bhaag Milkha Bhaag and Baahubali; Pratap Bose, Design Head, Tata
Motors, Mihir Shah (UE Life Sciences), Shivani Dhar and Sumiran Pandya (Gaatha)
and Bikram Mittra (Trampoline) among others.
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| Renowned Indian Composer Rajat Dholakia & Animation Guru E.Suresh |
Actor-director Danish Husain, who has helped revive the art of oral narratives like Dastangoi left the audience spell-bound as he enthused about how communication and expression is important, especially for design.
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| Student at work |
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| Interactive Session |
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| Interactive Session |
With each of the festival sessions
focusing on a thematic – ‘Winning by Design’, ‘Design without boundaries’,
‘Elements of Innovation’ and the like, the current thematic, which aptly read
as the ‘Exponential power of design’ hosted the first of its kind, Design Swarm, a
unique overnight hackathon on the theme of ‘Designing for a better world
– Cradle to Cradle’, awarding three winners out of over 100
participants.
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| Danish Husain & Prasoon Pandey |
Renowned Indian
director of advertising films, Prasoon Pandey concluded the session reinstating
that “Ideas come from life. It is for us to make a connection between the idea
and the essence and merits of products." All one needs is honesty of purpose and passion!
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| The Pune Design Festival Trophy |
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| Team Pune Design Festival - Unified efforts bear coveted fruits! |
The 10th edition of the
Pune Design Festival powered by Autodesk was held on 26th -27th February, 2016
at the Hyatt Regency, Pune. India Art n Design (dot)com are proud to have been
Media Partners of such a progressive forum.
PDF
is organised under the umbrella body of the Association of Designers of India
(ADI), a nonprofit organisation for all Indian design professionals, who desire
a cohesive effort at elevating the standards of design practice in India.
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