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Saturday, March 26, 2016

Calaa - the language of art and design!

By Rutvi Ashar
Photography: Courtesy Studio Mango

Basket of  Light - furniture and lighting
Basket of  Light - furniture and lighting

In a classic tale of East meets West, Dutch design Studio Mango is prepping to launch a sustainable and light-on-the-pocket designer brand christened ‘Calaa’ in association with local artisans from Moradabad... 

Armed with a challenging client brief from Mr. C L Gupta of Moradabad, Studio Mango add yet another laurel to their line of everyday quirk with ‘Calaa’ - derived from the Sanskrit word ‘Kala’, which broadly refers to any art form.

Mannequin Valet Stand by Calaa
Mannequin Valet Stand

Drawing inspiration from centuries-old Indian handicrafts, this line uses state-of-the-art technology to produce an end product that is traditionally modern. Typical Indian forms, colours and naming attract the attention of the casual shopper ensuring sales.

CL Table by Calaa
CL Table 

Working with strong principal intent - to have a low environmental impact during the manufacturing process - the design studio makes use of natural dyes and wood from trees that can no longer bear fruit.

Sunset Bowl light by Calaa
Sunset Bowl Light

Fresh designs are brought to life with stark colours and a medley of materials viz. steel, wood and glass; even metal - sheet, wire, casting, pressing, spun, etc., adding an element of zing with handmade artistic pieces that radiate hand-crafted quality; and more significantly, to empower the local artisans in the region.

librarian lamp by Calaa
Librarian Lamp
librarian lampshade by Calaa
Librarian Lampshade
librarian lamp by Calaa
Librarian Lamp

Contemporary yet quirky products bring meaning to the statement “functionality meets art” and every product is a result of extensive R & D, brainstorming by designers, understanding the material and context, and end users. Simple elements are pooled with smart design solutions that spell multi-functionality and will be available in stores worldwide from September 2016. 

table 2.0 by Calaa
Table 2.0

The home decor products include furniture, lighting and other accessories, marrying pragmatics with a sensitive approach.     

1 comment :

  1. Thanks for sharing the home decor products include furniture, lighting and other accessories, marrying pragmatics with a sensitive approach. I really like your blog.

    ReplyDelete

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