By Ishita Shah
Photography:
courtesy The Busride
Independent,
multidisciplinary design studio in Mumbai, India, The Busride is as diverse in
its approach and orientation as its quirky nomenclature...
Beginning
with research, they deal with different ways of studying and analyzing; be it
user mind-maps, form derivation, material behaviour, illustrative storytelling or
others. With visual and experiential conceptualization as the high point of
their journey, team The Busride has a no-holds-barred approach when it comes to
prototyping ideas. And as the journey must go on, the studio’s commitment with
the wonders they create remains everlasting; through varied means.
|
Age of Buildings - Ranwar |
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Unchanged Built Scape - Ranwar |
Embarked
upon in 2006, partners Ayaz and Zameer Basrai work across the spectrum of built
environments in hospitality, entertainment, retail, corporate offices,
media-hubs, production design, art-installations, conservation and social
activism. “Through our work, we hope to
communicate that when a bunch of energetic individuals, who are supremely
passionate about their own discipline, come together, a lot of drama is
created...” says Zameer proudly.
|
Ayaz Basrai |
But
what is more significant about them as diversely creative minds at work is
their design process. It is an important learning tool that interestingly
adapts with every new project.
|
SHRoom Lounge |
Browsing
through their portfolio, Smokehouse Deli is an apt example. The first
Smokehouse Deli, located in a Delhi mall, was a subtle comment on the existing
built form’s luxurious, ornate and massive character. Consequently, the restaurant
sports a monochromatic space; finished in pure white tone and elevated with loud
and fine, surface graphic novels.
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Smoke House Deli |
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Smoke House Deli |
While
the Deli project defines a new kind of spatial occurrence, approaching design
with equal restraint, is the design of Cafe Zoe, located in the Mathuradas Mill
compound of Mumbai. The old structure housing a contemporary eatery follows a
conscious decision – to quietly upgrade the heritage building without
distinguishing the old from the new. Such subtle nuances in tandem with the
identity of the projects at hand continue to be visible in a variety of ways.
For eg., the design of a service apartment. Categorised as a hyperspace
(multi-utility), this 150 sq. ft. one-room apartment is a compilation of its
user’s wish-list: walk-in wardrobe, collapsible study, sleeping space and place
for varied activities. Innovation is the key.
|
Cafe Zoe |
|
Ranwar Apartment |
Furthermore,
extensive documentation and research are not far behind in the company agenda.
Reviving and re-planning the beautiful villages located in Bandra constitutes the
impressive Ranwar project. Unlike conventional
conservation projects, this proposal looks at re-designing under the larger
idea of ‘Walk Bandra’; creating the best urban environments, knitting the
villages together and actively engaging residing communities.
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Ranwar Apartment |
|
Celebrate Bandra Souvenir |
With
work that thrives on their macro-to-micro approach towards design, allowing for
great flexibility in looking for left-of-the-centre solutions to most issues
faced by high-visibility venues, The Busride believes that each solution is as
unique as the problem. Quite simply, therefore, insightfully designed settings
have the potential to solve varied issues at all levels.
|
Oratory |
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Ranwar Square |
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