By Savitha Hira
Radiating warmth and cheer, exhilaration and excitement, as much dynamism as a touch of whimsy... tones of ‘red’ and ‘burnt orange’ set the cue for 2012 – promising a year of individuality and self-belief; opening up a world of possibilities that might just augment innovative breakthroughs and inspire industry crossovers...
Every year, we have the experts forecast colour trends that then take over our senses playing with seasonal sessions across product ranges, be it fashion, interior decor, consumer goods and the like. Colours that emanate from the fabric of our being – our attitudes, our learning quotients, perceptions, awareness, preferences, moods and our underlying confidence – are chiselled into acceptable moulds of reasoning, tying up the polarised ends of our immediate environments with world views.
An interesting conversation with trend and colour analyst Latika Khosla reveals that the thematic of year 2012 is “Possibilities”, while the personality trait that is distinctly associated with it is “Individuality”. Latika reiterates the forecasts of leading research and trend organizations Pantone, Akzo Nobel and the National Colour System (NCS), informing us that the colours for 2012 are tones of Red and Burnt Orange. These hues extend from one end of the spectrum, being ‘corally’, glassy and soft-toned, dominated as they are by feminity, beauty and innate subtlety, and can be combined easily with softer colours as significant accentuating elements; to the other end of the spectrum, where they could be glossy and team up to effect stark and strident moods.
Image Source: jewellerynfashion.com
“It also encourages us to combine materials and colours in very new, unexpected and satisfying ways. Both, from the actual world around us and from what is in our imagination, whimsical and dynamic red undertones along with its earthy palette range can be used in smaller dozes as well as larger proportions,” informs Latika.
Working with the personality traits and inherent characteristics that shape attitudes and effect lifestyles, Latika explains that the focus is on a dominant ‘comfort factor’ that prevails in almost every action and lifestyle of an individual. Consequently, the onus of being oneself is as much on ‘well-informed decision-making’ as it is on being a part of a larger peoples group, yet standing out in the same circle. This then substantiates one’s preferences that go beyond accepting a trend as is; and instead, adding on to it to make a personal statement viz., adding on a stylish sash or a hair-piece to an ‘in’ outfit or arranging a set of old pots and pans together with some fresh seasonal flowers for an impromptu fashionable art installation during a party…
Image Courtesy: Akzo Nobel
Incidentally, the generic belief that fashion inspires other design disciplines is vetoed by Latika. She feels that fashion is actually pulling crossovers and taking inspiration from automotives, from cell phone designs, massive cues from interior design, where the emphasis is on play of materials and products and the like.
Sushmita Sen, Shantanu & Nikhil at India Resort Fashion Week 2011
Model in James Ferreira Outfit at India Resort Fashion Week 2011
And what is the mainstay of our colours for 2012? Is it texture, material, pattern or hue? “A refined tactile quality,” responds Latika. “With matt winning over glossy in the current scenario, a new luxury will evolve that will be artistically combined with elegance to effect understated style rather than in-the-face bling. The finish will dominate in tune with urbaneness and the hue will slide on the gradient - from buoyancy to restraint – but always individualistic.