Sea, Shivaji & Pride

By Shriram Khadilkar

After a three-four year follow up on all fronts, the Shivaji Maharaj giant statue project in the Arabian Sea stands abandoned.

Rebranding

By Savitha Hira

What are the core essentials of a successful rebranding campaign? Can a seamless integration of progressive consumer mind-sets and evolving business objectives sustain a brand?

'Hand-picked Rejects’ (2003- on going)

By Udit Chaudhuri

The installation that duplicates a boutique has sound overlay with bytes from vendors soliciting clothes, conversations between customers and vendors (bargaining, calling back, even insulting) and ambient sounds of traffic and local fm radios.

While it has been our endeavour at India Art n Design to bring you the many flavours of creativity celebrating the Indian ethos, this one is a challenge: to reach you the experience of a very unique installation, something that bridges visual art with a performance.  A performance with a strong message. Its impact needs to be felt at the site itself and our writing can hardly bring you the sizzle, never the sausage.

The Mumbai Esplanade Project

By Savitha Hira

Here is an urban planning endeavour that urges the common man to ‘think big’ in terms of improving the quality of his civic life and simultaneously sustains the heritage essence of the busiest and amazingly alive metropolis – Mumbai.

Design Endurance

By Savitha Hira

Qutab Chandelier ( iconic symbolism of Qutub Minar)

How much can design endure? Are we truly cherishing our design roots by reviving everyday products into alternate designer-ware? Or are we merely dabbling in kitsch elements in a bid at contemporary revivalist design?

Quintessence

By Savitha Hira
Photographs: Courtesy Ms. Bela Shanghvi
Each time I meet a design professional, I see a new viewpoint. Goes to show how much there is in this six-letter word that is so callously applied, in some cases for ulterior reasons.