Info & Images: Courtesy HGH-India
Read Time: 2 mins
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Home fashion
trends 2017-2018 predicted by HGH-India 2017 not only reflect our roots, but
effectively pin our current lifestyle shifts, traversing into the future…
Conceptualized
and implemented by the internationally renowned design office Sahm + Permantier
for the just-concluded HGH India 2017, India`s trade-show for home textiles,
home décor, houseware and gifts, the predicted trends at the trend pavilion, “Across
times’ are derived through intense research on changing consumer values,
lifestyle, evolving technology and attitudes.
The
trend book released, thus helps manufacturers, brands, retailers and professionals
in home business to connect their products and innovations to the aspirational
Indian consumers through these trends. IAnD takes a look…
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Tropical Joy – an opulent nature
The
beauty of diversity is best expressed in nature. The traditional floral design
approach opens up and merges with opulent tropical patterns in supernatural colourations
and as giant digital flower prints. In nature, surrounded by plants and
flowers, we take rest and relax from the omnipresent stress and noisy life.
Research
shows that if one experiences nature, even in the form of nature prints, it reduces
stress and contributes to emotional and physical wellbeing. Our senses are
constantly stimulated by the presence of plants. Recognizing the great
potential of nature, all natural products are a part of this trend.
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Ethnic Treasure – a highly
convenient ethnic chic
Ethnic
designs are in focus all around the world as a unifying global trend. So, India
as a country with strong creative traditions is actually on stage with its vast
array of handicrafts from dyeing, weaving, quilting, printing to wood carvings,
basketry craft and metal works. In a well created, warm Bohemian ambience,
these Indian creations are in good company.
Décor
plays a key role with textured wallpapers, pattern mix and wooden furniture and
the interior ambience is complemented with cherished objects.
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Classical Trail – a refined
elegance
The
classic interior is an expression of human desire for balance and harmony. In
today’s modern lifestyle, the interpretation of the classical as we know it,
has become somewhat subtle. A hint of nature is fused in through textures that
reinvent the beauty of classical themes with sophistication. Geology is the
source of inspiration here. Beautiful landscapes, curves on sand, rocks and
mineral formations inspire the patterns of carpets, wallpapers and upholstery
fabrics. New tangible sensations enrich the interiors.
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Digital Medley – a futuristic
satellite
Aesthetics
of digital technologies open up a new cosmos for designers. Spending hours in
front of a screen, we get used to all kinds of effects of the virtual world.
Playfully, with fun and passion, new realities are discovered through virtual
head sets and the computerized so-called ‘Smart Living’.
Digital
Medley reflects the emotional experience of the union of visual and auditory
senses, which we experience in our everyday life. Its essential urban appeal
goes beyond the youth market into designs for all age groups.
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The
trends forecasted in ‘across time’ also available as a trends book, is not an
abstract concept of future trends; but applicable designs and colours that can
be replicated.
HGH
India 2017 was held at the Bombay Exhibition Centre from July 4-6, 2017.
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