By FinchD
Photography: Courtesy
Rooshad Shroff
Read Time: 2 mins
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Rooshad Shroff explores a
design vocabulary that pushes the boundaries of materials with an attempt to
create an end product that is not only functional but also visually appealing;
with an aim to achieve nuanced and distinctive solutions.
The multi-disciplinary
design and research studio has a holistic approach to design, and is devoted to
investigating its various facets, not restricted to interiors and architecture,
but also delving into the affiliated fields of product, fashion and furniture
design. With an education and preliminary work experience in the USA and UK,
Rooshad Shroff returned to India to start the practice in 2011 and found
inspiration in the crafts that are uniquely endemic to his home country.
The C-Series, designed
completely from salvaged Burma teak wood, probes the physical limitations of
the material, resulting in a cantilevered structural system. The series of
handcrafted furniture is an expression of traditional longevity, and uses traditional
joinery sans any mechanical fasteners.
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A profound investment
towards the Research & Development of techniques and materials has
culminated in pioneering systems of design, like embroidery on wood.
Recognising upholstery as an integral part of furniture design, the method
diminishes the boundaries between wood, which forms the skeleton, and the skin,
which is directly woven on the timber. The globally patented process involves hand
sewing Zardosi on the wood through
minutely spaced holes drilled across its surface. Another process vastly
experimented with is colour contouring, resulting in a range of furniture items
embellished with layers of paint.
“Marble bulbs”, on the other hand, is an
investigation on the qualities of marble. Carved out of a single piece of the
stone, the product exploits characteristics of the material that are not
intrinsic to its physical attribute of solidity, and uses the thinly carved
surfaces to emanate diffused light.
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Rooshad Shroff |
This penchant for
handicrafts and traditional methods of designing is implicitly responsible for not
just a revival of the craft and tacitly sustainable products, but a categorical
attempt to push the craft to do more – in terms of techniques - where a contemporaneous
manifestation results in elevating the art.
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