By Marina Correa
Photography: courtesy Square Consultancy
Services
Read Time: 2 mins
Design Studio, Square
Consultancy Services use a progressive approach to evolve a more easy-going,
creative, studio-ish atmosphere that
categorically conveys the company’s brand message thru its interior fit-out…
Staying away from the oft’-used,
regular material palette of plywood, veneer and stone, architects Subhrajit
Mitra and Ranit Maiti have infused cheerfulness and flamboyance into the CMYK
office for a real estate developer in the heart of Kolkata...
Working on the sole premise
of incorporating the brand message “comfortable relationship”, the architects
began by challenging the very notion of designing the office space in
conventional terms. For example, they questioned the need for having a formal
conference room; a segregation of public and private spaces; the necessity of
displaying the company name near the reception; conventional display systems
etc.
Consequently, the 1200 sq.
ft. office space imbibes corporate messages and branding as sleek graphic
messages on full-height glass walls that open up the space, offering a natural
corollary for bringing in light and ensuring privacy. Shunning the typical formal, reticent look
that most real estate offices exude, this predominantly white and grey envelope
is spiced up akin to a design studio with blotches and pop-ups of colour
sustaining a vibrant, spirited atmosphere.
The challenge of having
only a single window in the property, which programmatically had to be sealed
off from the rest of the office, is met with by the layered transparent open
office design that smartly positions the meeting room at the far end of the
office. This allows the clients to get a glimpse of the working environment en
route; reinstating the brand vocabulary as a subtle undertone.
The conscious decision to do away with
conventional conference table and chairs makes way for sofas and colourful
loungers that set the tone for a comfortable exchange of ideas; thus emulating the
philosophy of the company, which is to develop a comfortable relationship with
its customers.
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