By Nitika Agarwal
Photography: Courtesy the designer
Photography: Courtesy the designer
The Grafiosi, an exclusive
art and design studio in Delhi is wonderfully creative and an absolute delight
for any design enthusiast. At once, it unfolds a sense of serenity and dynamism
as you stay on…
‘Grafiosi’ is inspired by
the word ‘Mafiosi’. Although the studio’s design approach is unrelated to the
concept of the Mafia, it is inspired by some of its main attributes and values.
Its creative director and founder, Pushkar Thakur is a self-taught designer,
who began honing his passion and ability to design since he was an engineering
student. He strives to go beyond visual aesthetic, believes in being absolutely
minimal and designs with a purpose to define a versatile, global design
language. This multi-award winning studio founded in 2005 specializes in
identity creation for industries, brands and individuals.
Pushkar is also a
professional artist, photographer and a passionate traveler. His artwork is
primarily digital and is reflective of his visits to different places that he sometimes
animates through his art.
This year, The Grafiosi
introduces itself for the first time at the 2015 London Design Festival
celebrating a decade long journey along with an official launch of its latest
retail brand OriginOne. This brand will essentially be the resource for all
contemporary art and lifestyle products.
On this platform, together
with a collection of his digital artwork and photography, he will showcase an
installation that illustrates the anatomy of his studio’s design process. In
appearance, the installation corresponds to the studio, forming a row of book
shelves with multiple mini installations inside that exhibit various products
that are part of The Grafiosi and OriginOne.
Conceptually, the
installation is reflective of the various factors that are associated with the
design process. It takes the audience through the thoughts and emotions that
one goes through in this course through a medium of technology that he
believes, plays a great role at the present time.
The Grafiosi is a narrative
of constant creation and exploration that strives to define a unique, contemporary
design language that is reflective of its roots.
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