By Savitha Hira
Photography: Courtesy Trescent Lifestyles
Mumbai’s ‘interiors hub’ Raghuvanshi Mills plays host to Trescent Lifestyles – a store that breathes its products – Sound, Technology and Home Theatres!
Trescent Lifestyles is a store that is designed around the products it purports to commercialize and believes in gratifying the customer via an absolute experience of the same, prior to his intended purchase. A prime reason that the store is designed more like a leisurely lounge, mid-way between being chic and formal and casually informal; targeted at the genuine connoisseur of technologically driven paraphernalia in the areas of home automation, security and audio-video equipment.
Enveloped in chocolate brown with traces of black, the store interior is panelled with leatherite-finished tiles in a simple texture creating a very masculine ambience – as the owner Harshul Parikh and designer Mohak Mehta of Pinakin Design LLP echo in unison, “Decisions revolving around our products fall generally in the male domain, although they have to be often routed through the lady of the house!”
So the masculine calculative is appeased via a feel-touch experience, where a home-theatre simulant is created on the upper level of the store – a casual living room style lounge – nothing fanciful – to give the buyer a true-to-life experience of technological excellence; irrespective of the length-breadth or ambience of his room back home. And the feminine involvement is explained through options and operations possible, crowning her with ease of application and maintenance.
Carefully strategized to lure the ‘right client’ in, the facade of the store is worked upon in black mirror-glass, marking its presence amidst the surrounding overdose of interiors-related stores. The interiors are deliberately dark, to heighten the sound-visual experience; added to this, the evening sparkle of changing LEDs/neons/ halogens in the interiors creates the perfect attraction for the passersby.
A simple footprint driven strongly by demonstrations of the products themselves integrated into the making of the store – automated curtains; special sound effects, remote-operable lights... the works, in an area admeasuring 450 sq. ft. is made to appear ‘larger-than-life’ in tune with the sheer experience of the high-end luxury products it markets.
No wonder then that the experience of the store takes over one completely, seamlessly blending interior design and product on display!