By Pari Syal
In a
growing marketplace of innovative and re-inventive design measures in the
retail industry, comes a modest, smartly clad store, where the interiors are
the perfect trim to the display and experience of the products...
With the
increasingly health conscious average Indian making no bones about spending an
extra buck on healthy food, organic foodstuffs are getting better with a
premium on brands and quality.
The new
store Organic Haus predominantly offers organic food from Germany &
Austria. With its flagship store unveiled in Ahmedabad in November 2011, the
chain proposes to soon open shutters in Mumbai, amongst other cities.
Spread
across approx. 3000 sq. ft., the interiors follow a simple grid format anointed
with straight-line geometric forms. Low-height open display vies for attention
amidst a no-nonsense seating arrangement in the central area and is well
augmented by higher open display shelving units in the periphery. The
light-coloured wooden flooring and the white shell form a tested backdrop to
the graphic elements that promote the produce.
The store is
well lit and the spaciously eased out products don’t overkill - this certainly
comes as a breather from other overly-stuffed generic displays that tend to
meet the eye. From the point of view of an ideal retail framework, the design
allows flexibility both, in terms of product display and proposed
reorganisation, if required. In fact, the small reference to sampling fresh
juices and seasoned snacks, etc., at the store premises at leisure, creates
quite a bonding between the ‘looker’ and ‘buyer’, and seems to be a well
integrated sales element in the subtle emotional realm of the Indian mindset.
All in all,
the store design communicates a subtle vocabulary ideally highlighting its
products; the singular element of colour – with just a touch of green and red
set off against the ochre labels of the bottled produce lends the store a
youthful and happy ambience.
personally, looks old not fresh, they are coping stuff we did 10 years ago
ReplyDeletebasic to the point of nothing
Posted by Maxine on linkedin Group: The Decoration Nation® - Connect. Build. Grow.™